#MovePampanga: Social Media for Social Good


The exponential growth of the internet and continuous development of technology have changed the media industry today. People are not only relying on traditional media but are also dependent and very connected to new forms and platforms of news reporting. Highlighting this big leap in the industry and making positive changes with this, is what Rappler, social news network, aims to achieve in its recently concluded campus workshop at Holy Angel University, which was dubbed as #MovePampanga: Social Media for Social Good.

Rappler CEO Maria Ressa started the workshop by asking over 500 students and faculty in attendance if they have been bribed or paid a bribe.

Envelopmental journalism has been part of the media industry since time immemorial. Veteran news reporters and journalists as well as big TV news networks were reported to have received briberies. But this dirty reality should not be tolerated and should be stopped. Thus, Ressa challenged all the students to be aware of this reality and to take part in stopping this by starting with their selves.

It’s the little steps that begin the change that simmers beneath the surface until the system hits critical mass, the boiling point.” an idea shared by Ressa from the book The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell. 


Corruption is everywhere. Thus, Ressa reminds everyone the importance of drawing the line between good and evil. And with this, she gave everyone valuable tips which include: (a) be excellent at what you do; (b) be self-aware; (c) take responsibility for what you say and what you do; and (d) find your allies.

If you want to read more of Ressa’s stand on corruption in the Philippines, you may want to read her blog post here – http://www.mariaressa.com/how-good-people-turn-evil-corruption-in-the-philippines/

The workshop was immediately followed by the evolution of journalism, which was led by Rappler’s Content and Analysis Head Gemma Bagayaua-Mendoza.


As former editor or News Break, Mendoza has seen the great changes that took place in Philippine journalism today. Writing for print is very different from writing for online. Tools in reporting have changed as well as how people respond. Now, with the technological advancement around us, reporters can easily write, report and upload news in a blink of an eye. Furthermore, with the power of the internet and social media, people can easily voice out their feedback to certain issues. Everything has become more interactive.

The workshop was further enjoyed by the crowd when Paterno Esmaquel II, multi-media reporter of Rappler, shared his memorable experiences when covering stories most specifically his story on Yolanda and Pope Francis 2015 visit.


He was the lead reporter for both events, and yet he was not in Tacloban when Yolanda hit the affected areas and he was skipped by the pope and never saw the pope in person. Despite this, he was still able to report both events in ways people will relate more.

News is about people, thus, he covered stories not just about the events, but of how people feel during those events.

Esmaquel reiterated that as a journalist, it is important to listen, teach, help and remember people.


Students play a very important role in society. Thus, it is important to hear what they have to say. As a representative of the whole student body, Eric Vincent Yumul, national executive vice president of the Alliance of Legal Management Associations of the Philippines, encouraged his fellow students to lead the good change that society needs today.


According to him, in order to make a change, it is important to remember the following points: one, be child like in attitude; two, create a vision of change; three, start with yourself and; lastly, open our eyes and see for ourselves.

The workshop continued with Rappler’s Multimedia Manager Natashya Gutierrez‘s inspirational talk on becoming a multimedia journalist today.

According to Gutierrez, being in this industry is not easy and competing with large news networks is challenging. Recognizing all the challenges that she has to face as a multimedia reporter, Gutierrez has maximized all the resources that she has in order to compete head on with other news networks.


She inspires students with her stories on how one can report and influence others with the use of only a camera, a tripod and a good internet connection. She proved that with these things, you can beat big networks in being the first to report important news.


Lastly, Rappler MovePH Director Zak Yuson called the attention of everyone to take part and be active in initiating positive social change. Yuson presented activities and organizations that students can take part in.




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