ANGELES CITY – Google’s first ever women conference here in the Philippines has finally commenced here in Angeles City, Pampanga, Women Techmakers on 06 December at Century Hotel Balibago.
With the aim of increasing women’s participation in the community, driving technology-enabled entrepreneurship opportunities and helping women become more successful by leveraging the power of the Internet from the early stage of their startups, the event was a success with professionals, entrepreneurs, educators and students in attendance.
Erica Hanson, Developer Relations Program Manager of Google in Southeast Asia, showed her enthusiasm with the active participation of Kapampangan women in the event.
Hanson, believed that women’s role and participation is very essential in creating a vibrant community through the use of technology and the internet, which is one of Google’s global aims.
She hoped that Women Techmakers’ influence will continue to expand not only in Pampanga but also throughout the Philippines.
Other successful professionals and ambassadors share their knowledge about women’s role in influencing community and creating opportunities for their own businesses and careers.
Reina Reyes, Data Scientist at Voyager Innovations and well-known Filipino astrophysicist, discussed the role of Women Techmakers in our society today by inspiring everyone with her own story of how technology has empowered her and her career as a scientist.
Reyes, shared how she worked with other scientists around the globe to improve disaster preparedness in the country. She is also passionate in improving science education in the Philippines. Currently, Reyes is an adjunct professor at the Department of Information Systems and Computer Science at Ateneo de Manila University.
She made the Philippine proud when she astounded scientists all over the world when she proved Albert Einstein’s Theory of General Relativity.
On the other hand, Vanj Padilla, president of Pangasinan Information and Communication Technology (ICT) council and chief digital strategist of 1Digitech Philippines, discusses opportunities in the technology industry for non-technical professionals.
Being passionate with her work, she continues to study and invests in different seminars and educational programs to be a trusted journalist and a tech and innovation leader today.
She convinced everyone that the best way to fully maximize the opportunities that technology is giving us today is to invest in learning about it and use that learning wisely.
Rachel Jaro, founder of Koodi Systems, a digital company that focuses on web apps, also shared her knowledge about starting a business using technology and building startups.
According to Jaro, startups is not easy. It is difficult and sometimes it takes a good amount of investment to maintain and build it. However, she assured everyone that it is doable for as long as you are passionate and determined to do it.
Furthermore, Charo Nuguid, associate creative technology director of the advertising agency LOWE Philippines, talked about the competitiveness and the opportunities of using mobile applications today in businesses.
According to her, as the world becomes technologically advanced today it is important to consider and think wisely in adapting mobile apps to increase the marketability of businesses.
Another eMarketing consultant, Kei San Pablo, country manager for Canva, an online design platform based in Sydney, shared her knowledge about social media and online branding for startups.
For San Pablo, online branding is a very important tool to increase brand’s exposure. Communicating your brand properly is also a major plus to gain a good following.
Lastly, a panel, composed of well-known marketing consultants and businesswomen, were asked viable questions about entrepreneurship opportunities.
Women techmakers is one of the many international series of events and gatherings initiated by Google in creating positive diversity and thriving vibrant communities around the world.
It is organized by Google Business Group (GBG) Angeles, a community of entrepreneurs who volunteer to share business and technical knowledge with people who either want to start a business using the Internet or those with existing business that needs to market their product line on the world wide web.
For more information about Women Techmakers visit this website: http://womentechmakers.gbgangeles.org/